Archives: Projects

Goldex Technologies

I currently work as Head of Content for Goldex Technologies, a FinTech startup based in Shoreditch that aims to create the first global gold marketplace to buy and sell physical gold at the best prices.

Responsibilities and achievements

  • Content marketing strategy – including planning, execution and budget management
  • Manage the client conversion funnel: awareness, acquisition, activation and retention
  • Average monthly deposits have increased by 140%
  • Average trade size has more than tripled (220% increase)

Projects and work examples

Goldex Academy launch – educational resource
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Content-led campaign to drive traffic, increase conversion and improve retention & trading activity
Rewriting the App Store screens
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Increase performance from ad impression to installation conversion
Reworking the onboarding screens
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Increase conversion from install to full registered user
Leaflet distribution
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Branding exercise
Website redesign
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Increase traffic conversion
Email workflows
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Optimise the conversion funnel

Artisian Rug Gallery

Project

  • Deliver a website rewrite whilst maintaining brand guidelines and tone of voice
  • Convey the bespoke, high quality value of the product
  • Increase website traffic and improve conversion performance

Website rewrite

Headings – Key Visuals
What is a rug?
Capturing the journey of impeccable craftsmanship
Ancient tradition handcrafted for you
Homepage
Bringing the world into your home
Your rug is our love story

XTB Online Trading

I worked in a permanent position at XTB for over four years, beginning as a content specialist and finishing as Head of Content before moving to a new challenge in June 2019. It was here that I established myself as a content writer specialising in fintech, working to elevate UK brand awareness and integrating content strategy for greater client loyalty.

Responsibilities and achievements

  • Responsible for the creation of content across all channels, including both on and offline communication
  • Deliver high-quality, integrated campaigns on time and on brand
  • Create and support overall marketing strategy, shaping and taking ownership of brand and TOV
  • Involved in the strategic segment of content production, as well as proofing, editing, and managing campaign conversion

Projects and work examples

Mads Mikkelsen – Brand Ambassador
I was part of the team that wrote the script for our brand ambassador, Mads Mikkelsen. The original video gained over 2 million views and helped to increase brand awareness in the UK.
Website content management
I was responsible for all website content, working to optimise conversion from visit to full application.
Day Trading Guide – content-led campaign
After ESMA introduced some new rules regarding retail CFD trading in 2018, I led a campaign to educate traders in short-term trading – with the aim of encouraging higher trading volumes and greater client retention.
XTB’s Trading Academy
I wrote all the content for the educational section of XTB, explaining the complexities of contracts for difference, leveraged trading and other market mechanics.
Explaining how foreign exchange trading works
I structured and categorised each section of the Academy, providing all written content and material to help enhance our clients’ knowledge