I currently work as Head of Content for Goldex Technologies, a FinTech startup based in Shoreditch that aims to create the first global gold marketplace to buy and sell physical gold at the best prices.
Responsibilities and achievements
- Content marketing strategy – including planning, execution and budget management
- Manage the client conversion funnel: awareness, acquisition, activation and retention
- Average monthly deposits have increased by 140%
- Average trade size has more than tripled (220% increase)
Projects and work examples
Goldex Academy launch – educational resource
![""](http://wattstheword.co.uk/wp-content/uploads/2020/02/goldex-academy.png?w=1024")
Rewriting the App Store screens
![""](http://wattstheword.co.uk/wp-content/uploads/2020/02/app-store-screens-1.png?w=1024")
Reworking the onboarding screens
![""](http://wattstheword.co.uk/wp-content/uploads/2020/02/app-store-screens.png?w=1024")
Leaflet distribution
![""](http://wattstheword.co.uk/wp-content/uploads/2020/02/leaflets.png?w=1024")
Website redesign
![""](http://wattstheword.co.uk/wp-content/uploads/2020/02/website-redesign.png?w=1024")
Email workflows
![""](http://wattstheword.co.uk/wp-content/uploads/2020/02/email-cta.png?w=1024")
Ben Watts 