XTB Online Trading

I worked in a permanent position at XTB for over four years, beginning as a content specialist and finishing as Head of Content before moving to a new challenge in June 2019. It was here that I established myself as a content writer specialising in fintech, working to elevate UK brand awareness and integrating content strategy for greater client loyalty.

Responsibilities and achievements

Responsible for the creation of content across all channels, including both on and offline communication
Deliver high-quality, integrated campaigns on time and on brand
Create and support overall marketing strategy, shaping and taking ownership of brand and TOV
Involved in the strategic segment of content production, as well as proofing, editing, and managing campaign conversion

Projects and work examples

Mads Mikkelsen – Brand Ambassador

I was part of the team that wrote the script for our brand ambassador, Mads Mikkelsen. The original video gained over 2 million views and helped to increase brand awareness in the UK.

Website content management

I was responsible for all website content, working to optimise conversion from visit to full application.

Day Trading Guide – content-led campaign

After ESMA introduced some new rules regarding retail CFD trading in 2018, I led a campaign to educate traders in short-term trading – with the aim of encouraging higher trading volumes and greater client retention.

XTB’s Trading Academy

I wrote all the content for the educational section of XTB, explaining the complexities of contracts for difference, leveraged trading and other market mechanics.

Explaining how foreign exchange trading works

I structured and categorised each section of the Academy, providing all written content and material to help enhance our clients’ knowledge